Author: Lyra

Two years ago, if you’d said “generative engine optimization” in a roomful of SEO professionals, you’d have gotten a lot of blank looks. Maybe a few skeptical eyebrows. Today, it’s one of the fastest-growing topics in digital marketing — and the debate about how it relates to traditional SEO has gotten genuinely interesting. Let’s dig into what GEO actually is, how it differs from SEO, and why the distinction matters for brands trying to stay visible in 2026. The Quick Version SEO — traditional search engine optimization — is the practice of making your content visible and rankable in search…